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Like we make our strategic business decisions based on hard data and thorough analysis rather than guesses or gut instincts, similarly, as an online marketer you need to know how the visitors find their way to your website. More important than that is to know the source of the visitors who ultimately purchase, register, download, call or perform the action that is the ultimate objective of your website. You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment.
After a thorough review of your Web analytics, our team regularly advises you on which search engine marketing services are best meeting your goals. We recommend which keywords to drop, which terms to test in their place, when to begin phasing out pay per click buys and when to rely on natural search results. It's never a decision you have to make on your own. We use our expertise and industry knowledge to provide you with reliable guidance all throughout your campaign.
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